Shoppers Are Redefining Healthy Eating Trends in 2026 – What Retailers and Brands Must Know
Recent survey insights from Provoke Insights highlight a powerful shift in consumer mindset. Today’s shoppers want food that feels real, simple, and trustworthy. While demand for healthier options continues to rise, skepticism toward packaged food claims is also increasing. Many consumers now question ingredient lists, nutrition promises, and marketing language, pushing brands to adopt clearer … Read more